What we provide
Full Range of Toilet Paper Products and Soaps
Serious can supply a full range of paper products, from toilet paper to hand towels and blue roll as well as different options of hand soap and laundry strips. Our wholesale customers include restaurants, pubs, hotels, offices and large corporates.
Products Include:
- Toilet Paper
- Plastic Free Laundry Strips
- Kitchen Rolls
- Facial Tissues
Sectors we’ve worked in
About us
For Business
Serious can supply a full range of paper products, from toilet paper to hand towels and blue roll as well as different options of hand soap and laundry strips. Our wholesale customers include restaurants, pubs, hotels, offices and large corporates.
Impact:
5950KG Plastic removed
1100000 trees planted
17 years of employment created
Our Social Mission
A holistic Approach to Impact
At Serious Tissues, we’ve always been committed to making a real difference. Over the past year, we’ve evolved our impact model to tackle the climate crisis more effectively while keeping our eco-friendly toilet rolls affordable.
A Holistic Approach to Impact
Our new approach goes beyond tree planting. By diversifying our investments, we’re making a bigger, more measurable impact. Going forward, we’ll focus on total carbon offset as a proportion of your carbon footprint. You can check our tree planting dashboard here.
We’re excited to share more about our progress soon, including updates on projects like kelp farming, renewable energy, and ocean plastic recovery.
Thank you for being part of this journey. Together, we’re creating a brighter, greener future, one roll at a time.
Our Impact
Each box of 36 rolls sequesters over 1.2 tonnes of CO₂, offsetting over 11% of your annual carbon footprint.
Why the Change?
When we first launched, we planted one tree for every roll of toilet paper sold. It was a simple, tangible way to contribute to reforestation. However, the world has changed. The cost of tree planting surged by an incredible 500%, which forced us to rethink how we could deliver the greatest impact without compromising affordability.
We’ve doubled down on one of our founding principles: eco-friendly choices shouldn’t cost the earth, or your wallet. With this in mind, we’ve adopted a broader and more strategic approach to environmental impact.
(And if you’re wondering what “impact additionalities” are, they’re all about creating meaningful, wide-ranging environmental benefits, like habitat restoration, community support, and boosting biodiversity.)
What’s New?
Still Planting Trees
Tree planting remains a cornerstone of our impact model. It’s one of the most effective ways to absorb carbon dioxide from the atmosphere. For every box of Serious Tissues you buy, we’re still planting:
Mangroves in Kenya: Known for their exceptional carbon storage capabilities.
Native trees in Britain: In partnership with The Tree Council, fostering local biodiversity.
Agroforestry projects in Africa: Supporting sustainable farming and reforestation.
Investing in Renewable Energy
We’ve expanded our efforts to include renewable energy infrastructure right here in the UK. By reducing reliance on fossil fuels, these projects create long-term carbon savings and are critical to meeting the UK’s 2035 and 2050 Net Zero goals.
Exploring Innovative Solutions
We’re supporting forward-thinking projects like kelp farms, which capture carbon while enhancing ocean health and biodiversity. (We’d make a pun about “kelping” save the planet, but we’ll leave that to you.)